Be Conclusive Donald Miller wrote in his book Building…
Be Conclusive Donald Miller wrote in his book Building a StoryBrand that our brains are constantly thinking about whether or not what they are reading or listening to is going to help them survive or thrive. In other words, if what you are communicating isn't connected to helping your audience survive or thrive, they aren't going to pay attention for long.
— from The Mind in the Cockpit
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