At PayPal, we invented a lot of these tricks
At PayPal, we invented a lot of these tricks. Users could email money to someone who wasn't even a user yet. We embedded PayPal payment buttons inside of eBay auctions, bootstrapping off their platform. We gave people sign-up and referral bonuses. There are a lot of these tricks that PayPal pioneered that made the product go viral.
— from Expanding Your Range (Growth/Change/Education/Learning/Habit) · Holy Grail of Investing: The World's Greatest Investors Reveal Their Ultimate Strategies f
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