Clarity
Clarity: The criteria should be simple, clear, and free of any jargon. Ideally, you should be able to explain them to a twelve-year-old. Goal promotion: The criteria must favor only those options that achieve the desired goal. Decisiveness: The criteria must favor exactly one option; they can't result in a tie among several.
— from Goals, Action & Defining Success (Goal/Action/Success/Motivation) · Clear Thinking: The Art and Science of Making Better Decisions by Shane Parrish