The gulfs are obvious places to start, for either…

The gulfs are obvious places to start, for either gulf, whether of execution or evaluation, is an opportunity for product enhancement. The trick is to develop observational skills to detect them. Most innovation is done as an incremental enhancement of existing products.

— from The Instruments (Awareness/Perception/Expectations)

Also belongs to

• Expanding Your Range (Growth/Change/Education/Learning/Habit)
• Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)
• Goals, Action & Defining Success (Goal/Action/Success/Motivation)

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