Families pursue these two broad strategies of business development…

Families pursue these two broad strategies of business development across generations. First, they develop the drive to discipline and quality of the "Craftsman," who builds a product or competency better than anyone else, enabling the business to defend itself and thrive within its niche. Second, families draw on the initiative of the "Opportunist," whose curiosity, adaptability, intelligence, and willingness to risk leads to success in many diverse areas.

— from The Flight Plan (Purpose/Wisdom/Risk)

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