Craftsman The Craftsman develops the special capability of doing…
Craftsman The Craftsman develops the special capability of doing something better than anyone else. The Craftsman extends and develops within a single S-curve. Many of the families in this study created a product or a technology that served a need, and they competed with larger entities by producing great products and being exceptionally responsive to customers. They created a disciplined, productive, cost-efficient, professional business. And as they kept creating better products, they moved to supply larger and larger markets. Whether these products were industrial supplies, books, shipping, consumer goods, or food products, they often created strong brands that became global or focused on a technology that was hard to duplicate. Companies like these become market leaders in specialized areas that other companies find it hard to enter. They often create the technology early, continually reinvest in new products, and expand into new markets with their core capability. This path is exemplified by the German Mittelstand companies that suc-ceed with patient and focused effort, develop brands known for quality, and build effective and disciplined businesses.
— from Expanding Your Range (Growth/Change/Education/Learning/Habit)