A second basis proposition is that of serving for…

A second basis proposition is that of serving for all of the needs of a particular group of customers. I called this needs face positioning. Which comes closer to two traditional, thinking about targeting a segment of customers.

— from Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences) · Strategy- Harvard Business Review

Related

• Prospect theory challenges the traditional economic theory of expected…
• Key Lesson
• –Letter one free will, the real bar mitzvah gift
• behave like a team player which means try to…
• High-yield spreads are not the only arrow in the…
• his life is replete with creation and renewal, cognition…