One powerful method forgetting at purpose is the five…

One powerful method forgetting at purpose is the five wise. Start with a descriptive statement. We make X products or we deliver our services and then ask why is that important? Five times after a few wise, you’ll find that you’re getting down to the fundamental purpose of the organization.

— from Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences) · Strategy- Harvard Business Review

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