Or purpose, not some specific role, is the reason…

Or purpose, not some specific role, is the reason why the organization exists. A BHAG is a clearly articulated goal. For purpose can never be completed, where is the BHAG is reachable in 10 to 30 years.

— from The Flight Plan (Purpose/Wisdom/Risk)

Also belongs to

• Expanding Your Range (Growth/Change/Education/Learning/Habit)
• Goals, Action & Defining Success (Goal/Action/Success/Motivation)

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