Awareness is the first stage of marketing, when someone…

Awareness is the first stage of marketing, when someone becomes aware of your brand. Awareness can include advertising, PR, word-of-mouth, events, and more. If you’re not introducing new customers to your sales funnel, you’re slowly dying.

— from The Instruments (Awareness/Perception/Expectations)

Also belongs to

• Expanding Your Range (Growth/Change/Education/Learning/Habit)
• Communication & Conflict (Communication/Conflict)
• Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)

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