while most investors say that they are interested in…

Page 145 while most investors say that they are interested in making money, you’re actually interested in psychological comfort. They would rather be part of the herd, even when the herd is losing money, and make hard decisions that yield the greatest for word rewards. Doing what everyone else is doing seems like a way to avoid blame.

— from Leadership & Business (Leadership/Business) · What it Takes, Lessons in the Pursuit of Excellence

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