Foresters researchers have built models of the financial value…
Page 58. Foresters researchers have built models of the financial value of a customer. They know from survey responses, for instance, that airline customers will give a seven very positive rating will spend about $2200 on air travel over the next year. A customer giving a fort rating, will spend only $800.
— from Leadership & Business (Leadership/Business) · Power of Moments by Chip Heath and Dan Heath