as for integrity, the easiest way I could explain…
Page 165 as for integrity, the easiest way I could explain it was in terms of Of reputation. To earn a great reputation, do you think long-term.
— from True North (Ethics, Integrity, Truth, Values)
In the book
There is a simple formula for it: when you tell the truth, people trust you; when you do what you said you would, people respect you; when you make others feel valued, people like you. The easiest way to think about integrity is reputation — and reputation is built only by thinking long-term. Keep what one great investor called an inner scorecard: if you do something others dislike but you feel right about, you're fine; if they praise something you're not satisfied with, you're not — so steer by that inner reading and treat outside praise and blame with friendly, composed disinterest. — True North (Ethics, Integrity, Truth, Values)