Be aware of the potential for bias and self-deception…
Be aware of the potential for bias and self-deception in the adaptive self's judgments.
— from The Mind in the Cockpit · Thinking Fast and Slow
In the book
That single switch explains more bad thinking than all the others combined. Stay alert, then, to the bias and self-deception baked into your own judgments. Some of it is almost sweet — falling in love is itself a willing self-deception, a happy agreement to ignore certain facts — and some of it is brutal: because you know your own weak spots better than anyone alive, the attacks you launch at yourself land with deadly accuracy. — The Mind in the Cockpit