programs there are two types of consumers who consistently…

Keyword membership programs there are two types of consumers who consistently buy into membership programs. The first type are those that better deals incentivize them to purchase even more products psychologically the more they take advantage of the discount the more the initial tariff feels worthwhile even if they are spending more. The second type of consumer buys the membership because it's a good deal but they don't increase their purchase of items. The challenge is to provide an attractive ratio of the first type of consumer to the second, otherwise you will lose money.

— from Failure & Resilience (Challenge/Failure/Perseverance/Accountability/Flexibility/Resilience)

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