studies have shown that the same part of the…
Keyword habit studies have shown that the same part of the brain that lights up when you get excited about eating something as an example, it also lights up when you get disgusted about eating something or similar. Once you are aware of this then if you make yourself aware every time you eat or every time you partake of a bad habit you can change that habit then still get the same type of reward in your brain. So as soon as you start overeating or over binging be aware of what you're doing.
— from Time