for awareness and differentiation comments, the same idea

Page 64 for awareness and differentiation comments, the same idea. By itself, creating massive awareness can obviously be a valuable way to promote a new product. And likewise by itself, differentiation within a market for example between tweens and teenagers can be a useful way to attract the consumers you want, helping them distinguish your product from other similar products, they may have seen.

— from The Instruments (Awareness/Perception/Expectations)

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