Paige 210

Paige 210. The easiest tipping strategy to implement is the shotgun strategy. It is based on principles of viral marketing. Do use the strategy, distribute, resources broadly, like a shotgun blast. Use select 10 people in each village to be targets or change agents for spreading contraception. You give each person one dollar to adopt contraception and spread the word about it. The key to this strategy is that your change agents are chosen from widely distributed parts of the village social network as distance from one another as possible. They should create maximum exposure for your innovations.

— from Expanding Your Range (Growth/Change/Education/Learning/Habit) · Change by Damon ventilation

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