217 fortunately, the third and final tipping strategy offers…
217 fortunately, the third and final tipping strategy offers a solution. This is the Snowball strategy. Compared with the region scale in the shotgun and silver bullet strategy. The snowball strategy seems relatively pedestrian, but although it's not glamorous, this strategy has legs. Instead of targeting special people who can spread it innovation foreign wide the small, snowball strategy is based on targeting special places in the social network where innovation can take hold. The goal of the snowball strategy is not convince everyone to adopt at once rather it's incubates support for your innovation to grow. It's critical mass.
— from Goals, Action & Defining Success (Goal/Action/Success/Motivation) · Change by Damon ventilation