and anchor is anything that access is an emotional…

Page 54 and anchor is anything that access is an emotional state, and they are so obvious and widespread that we hardly notice them. How our anchors created, in one of two ways. First by repetition. secondly and much more importantly, anchors can be set in a single instance if the emotion is strong and the timing is right. Repetition is only needed if there is no emotional involvement.

— from The Heart in the Cockpit (Emotion/Awe/Anxiety/Regret/Empathy) · NLP by O'Connor and Seymour

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