Show rooming is also what we call showcasing

Show rooming is also what we call showcasing. So when you walk into a Best Buy store today, you will find an Apple Store, a Microsoft store, and a Samsung store, as well as Sony, LG, and Google store. And also an Amazon store.

— from The Instruments (Awareness/Perception/Expectations) · Heart of Business by Hubert Joly and Caroline Lambert

Also belongs to

• Friends, Community & Society (Relationships/Community/Society)
• Leadership & Business (Leadership/Business)

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