A second basis proposition is that of serving for…

A second basis proposition is that of serving for all of the needs of a particular group of customers. I called this needs face positioning. Which comes closer to two traditional, thinking about targeting a segment of customers.

— from Friends, Community & Society (Relationships/Community/Society) · Strategy by HBR

Also belongs to

• Goals, Action & Defining Success (Goal/Action/Success/Motivation)
• Leadership & Business (Leadership/Business)

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