Or purpose, not some specific role, is the reason…

Or purpose, not some specific role, is the reason why the organization exists. A BHAG is a clearly articulated goal. For purpose can never be completed, where is the BHAG is reachable in 10 to 30 years. Paragraph page 110 every successful company already operates according to an effective business model. There is a chart on this page that should be

— from The Flight Plan (Purpose/Wisdom/Risk)

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