A doc-tor from London saw the plot of land…

A doc-tor from London saw the plot of land yesterday. He liked it a lot. What about you? Are you still interested? The doctor from London-sometimes it's a professor or a banker-is, of course fictitious. The effect is very real, though: It causes prospects to see the opportunity disappearing before their eyes, so they act and close the deal. Why? This is the potential shortage of sup-ply, yet again. Objectively, this situation is incomprehensible: Either the prospect wants the land for the set price or he does not-regardless of any doctors from London.

— from The Flight Plan (Purpose/Wisdom/Risk) · Art of Thinking Clearly by Rolf Dobelli

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