One of the first things he did was establish…

One of the first things he did was establish four core values for his team. They were simple, yet difficult to live out: Positive attitude Great work ethic Compete in everything you do Must be willing to sacrifice what the common man will not His entire coaching staff and team members were mea-sured against these four core values, and the values were plastered on walls, on shirts, and in team binders. Players and coaches could not go anywhere in the football facility without being reminded of them. Franklin knew it was not the words themselves that were important, but rather everyone living out the values.

— from True North (Ethics, Integrity, Truth, Values)

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