I knew that he would not stop until it…

I knew that he would not stop until it was successful. It didn't mat-ter what was in front of him. And so, one of the key things that we look for is that level of endurance and obsession that it's not for the money and it's not for any recognition. For Marc, in that particular case, it started with his passion and obsession as a customer and his wife's frustration, but then it became: How can I help every mom in the country?

— from The Flight Plan (Purpose/Wisdom/Risk)

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