The upshot of their studies-building on research on cognitive…

The upshot of their studies-building on research on cognitive dissonance that goes back to the 1950s-is that the harder we work at something, the more we will cherish it, independently of its other qualities.

— from The Heart in the Cockpit (Emotion/Awe/Anxiety/Regret/Empathy) · Friction Project : How Smart Leaders Make the Right Things Easier and the Wrong Things Har

Also belongs to

• Expanding Your Range (Growth/Change/Education/Learning/Habit)
• Goals, Action & Defining Success (Goal/Action/Success/Motivation)

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