During a routine system upgrade, an IT consultant, working…

During a routine system upgrade, an IT consultant, working on the software that pen physicians used to send prescriptions to pharmacies, made a small change to the user interface, he added a new checkbox to the system. From then on, unless a physician, check that box, whatever drug they prescribed, would be sent to the pharmacy as a generic. as a result, pens, generic prescription rate shut up about 98%.

— from The Instruments (Awareness/Perception/Expectations)

Also belongs to

• Expanding Your Range (Growth/Change/Education/Learning/Habit)
• Goals, Action & Defining Success (Goal/Action/Success/Motivation)

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