Heath and his colleagues called this idea “moral foundations…
Heath and his colleagues called this idea “moral foundations theory“. Trying on evolutionarily biology, cultural psychology, and several other fields, they show that beliefs about morality stand on five pillars care/harm, fairness/cheating, loyalty/disloyalty, authority/subversion, and purity/desecration.
— from True North (Ethics, Integrity, Truth, Values) · Power of Regret by Daniel Pink
In the book
Some of it, remarkably, seems wired in before we learn a thing — studies suggest our moral and social compass is partly imprinted on the brain prior to any teaching. Researchers who mapped it found that moral intuitions stand on a handful of pillars: care, fairness, loyalty, respect for authority, and a sense of the sacred. You can feel the wired-in part directly. — True North (Ethics, Integrity, Truth, Values)