The Chinese sage Mencius made the analogy between morality…
The Chinese sage Mencius made the analogy between morality and food 2,300 years ago when he wrote that "moral principles please our minds as beef and mutton and pork please our mouths."
— from True North (Ethics, Integrity, Truth, Values) · Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt
In the book
Notice how fast that intuition arrives — a moral gut feeling shows up in consciousness almost instantly, strong enough to act on, even when you couldn't put its reasoning into words. The Chinese sage Mencius said it well two thousand years ago: sound moral principles please the mind the way good food pleases the mouth. Children build their whole moral understanding on one piece of bedrock — the absolute sense that harm is wrong — and most of the rest grows up from there. — True North (Ethics, Integrity, Truth, Values)