David McClelland, Dan's grad school mentor, classed motives in…

David McClelland, Dan's grad school mentor, classed motives in these categories: the need to achieve, the need to affiliate, and the need for power. Sensing what compels a person the most accomplishments, relationships, or impact-means you can appeal to that motive in persuading them.

— from True North (Ethics, Integrity, Truth, Values)

Also belongs to

• The Heart in the Cockpit (Emotion/Awe/Anxiety/Regret/Empathy)
• Friends, Community & Society (Relationships/Community/Society)
• Goals, Action & Defining Success (Goal/Action/Success/Motivation)

Related

• While people who navigate life through bargaining and rules…
• Many times, the root cause of anger or other…
• In summary, a proper path can be discerned when…
• what is important is that a child should become…
• it didn't hit me at the time but years…
• One of the first things he did was establish…