Many people focus solely on what they stand to…

Many people focus solely on what they stand to gain by choosing an option and forget to factor in what they stand to lose by forgoing another. But the ability to size up these costs is one of the things that separates great decision-makers from the rest.

— from The Instruments (Awareness/Perception/Expectations)

Also belongs to

• Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)

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