Sense of Purpose Enduring family businesses work very hard…

Sense of Purpose Enduring family businesses work very hard at defining a Sense of Purpose, the second P. They ask and discuss such questions as: Why are we doing this? Why are we working so hard? Why are we spending the time to develop policies? Why are we exerting so much energy to prepare for the future?

— from The Flight Plan (Purpose/Wisdom/Risk)

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