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- Serving as a Cultural Ambassador to the Business on Behalf of the Family. Involved owners constitute a proactive force in the culture of the business. They represent the values of the family
— from True North (Ethics, Integrity, Truth, Values)
Also belongs to
- Family & Parenting (Family/Parenting)
- Friends, Community & Society (Relationships/Community/Society)
- Leadership & Business (Leadership/Business)
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