a 10% improvement means that you’re doing the same…
Page 139 a 10% improvement means that you’re doing the same thing as everybody else. You probably won’t fail spectacularly but you are guaranteed not to succeed wildly. Create things that are 10times better than your competitors.
— from Leadership & Business (Leadership/Business) · Measure what matters
In the book
And reach high: a ten percent improvement just means doing what everyone else does a bit better, and guarantees you won't fail spectacularly — or succeed wildly. Aim for ten times, and you're forced to start over and actually invent something. Build a culture that high-fives the smart, innovative idea, and one where people can count on each other to do quality work on time, because dependability is the quiet foundation of every good team. — Leadership & Business (Leadership/Business)