the statement, the way you think you think is…

Page 22 the statement, the way you think you think is not the way you think is problematic for at least three reasons one. Our mind is linked with our self identity, which is deeply personal and something each of us care about. We don’t need someone acting like they have figured us out second, most of us have an idea of what our mind does. Every waking moment we are, at least to some degree, thinking. So it is reasonable to believe that most of what we do is the result of conscious deliberation. And third, human reason and free well, our concepts, that underpin match of the academic enterprise in the merits of higher education. An idea or brand. This needs to be associated with a benefit in order to get the idea or brand to stick in peoples minds all the messaging. I still have a single focus. The requirement that communication needs to have a benefit that can be summed up. Succinctly is the same as saying, there always needs to be a clear point.

— from Who Is Flying (Self, Nature & Nurture)

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