how important is failure in business?

Page 233 how important is failure in business? I think failure is massively overrated. Most businesses fail for more than one reason.

— from Failure & Resilience (Challenge/Failure/Perseverance/Accountability/Flexibility/Resilience) · Tools of Titans

In the book

When you read a hard situation as a challenge rather than a pure threat, your body shifts into a different gear — one that gives you energy and helps you perform under pressure rather than freeze. And keep a sense of proportion about the whole subject: failure is, in truth, somewhat overrated as a catastrophe — most ventures that fail do so for several reasons, and the fall is rarely the simple disgrace it feels like in the moment. So what is resilience, exactly? — Failure & Resilience (Challenge/Failure/Perseverance/Accountability/Flexibility/Resilience)

Build a real business, not a chart. And don't romanticize failure either — most businesses that fail do so for more than one reason, and failure is more overrated than the motivational posters claim; learn from it, but don't worship it. Loyalty in the wrong place. Loyalty is a beautiful thing, but it cannot supersede what is best for the team and the business; great leaders sometimes have to make the hard call anyway. — Leadership & Business (Leadership/Business)

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