if you want to be successful in business in…
Page 19 if you want to be successful in business in life, actually, you have to create more than you consume. Your goal should be to create value for everyone you interact with. And business that doesn't create value for those touches, even if it appears successful on the surface, isn't long for this world. It's on the way out .
— from Goals, Action & Defining Success (Goal/Action/Success/Motivation)
In the book
Two quieter truths steady the whole effort. Aim to create more than you consume, leaving more value with everyone you touch than you take, for that is finally what a successful life produces; and take heart that the capacities you need are built, not bestowed — the best are made, not born, evolving by absorbing experience and learning from their mistakes. And let the climb point outward. Dig deeper than your own comfort, ask more of yourself, and do more for others, because a life aimed only at itself is a small one. — Goals, Action & Defining Success (Goal/Action/Success/Motivation)
If you want to be successful in business — in life, actually — you must create more than you consume, and create value for everyone you touch. Any business that doesn't create value for the people it touches, however shiny it looks on the surface, is on its way out. Treat the business as a chain of satisfaction: get down to the individual person in front of you, with real desires, because those units are all that make a size. […] Build psychological safety, then demand candor. Make it safe to speak, appoint a devil's advocate, and have the courage to say the hard thing yourself. Create more than you consume. If the business doesn't create real value for everyone it touches, it's already dying. Know your indispensable, scalable parts. Find the chef-versus-ingredients answer before you try to grow. — Leadership & Business (Leadership/Business)