The integrity factor
Page 233. The integrity factor. Three-part formula to help you live with the upmost integrity. Number one when you always tell the truth, people trust you. Number two when you do what you say, as promised, people respect you. Number three when you make others feel special, people like you.
— from True North (Ethics, Integrity, Truth, Values)
In the book
Your grandfather's word, I hope you will say of me, was immeasurable — that I was reliable, that I followed through on anything I said, that honesty and consistency were not negotiable. There is a simple formula for it: when you tell the truth, people trust you; when you do what you said you would, people respect you; when you make others feel valued, people like you. The easiest way to think about integrity is reputation — and reputation is built only by thinking long-term. — True North (Ethics, Integrity, Truth, Values)