first, humans are especially a tune to the presence…
Page 121 first, humans are especially a tune to the presence of novelty, to whatever appears new and different. The pole of the novel on our attention is an efficient evolved strategy. It would be a waste of our time and energy to keep noticing the many things around us that don't change from day to day. But our selective attraction to the freshen new, becomes a problem when we operate in environments that are hubs of constant activity and change.
— from Fuel (Energy)