In business we tend to obsess over the how…

In business we tend to obsess over the how as in here’s how to do it. yet We rarely discussed why as in here’s why we’re doing it - people at work are thirsting for context learning to know what they do to contribute to a larger whole in a powerful way. To provide the context is to spend a little less time, telling how an a little more time showing why.

— from Leadership & Business (Leadership/Business) · Drive by Daniel H Pink

In the book

Executives walk out of the same meeting with wildly different memories of what was agreed. And spend less of your breath on how and more on why — people are starving for context, to know how their work feeds a larger whole. Build rapport before you need it. Rapport is the ability to enter someone else's world and make them feel you understand them. — Leadership & Business (Leadership/Business)

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