two unearthed the hidden potential in teams instead of…

two unearthed the hidden potential in teams instead of brainstorming or better off shifting the process to one called brain. The initial steps are solo. You start by asking everyone to generate ideas separately then you pull them and share them anonymously amongst the group. The brain writing process make sure that all ideas are brought to the table and all voices brought into the conversation.

— from Communication & Conflict (Communication/Conflict) · Hidden Potential: The Science of Achieving Great Things by Adam Grant

In the book

That same generosity is what makes a group think well. The best teams don't simply brainstorm; they have everyone generate ideas alone first, then pool them, so the quietest voice is heard beside the loudest. And if you ever find yourself in a tight, unanimous group, say your mind anyway — and if you lead one, appoint a devil's advocate, the least popular and most valuable person in the room. — Communication & Conflict (Communication/Conflict)

Also belongs to

Related