Volunteers, who received recognition for their efforts were 20%…

Volunteers, who received recognition for their efforts were 20% more likely to volunteer again in the following month and those of equal caliber who are no praise for their work. For example, Cisco, a a technology, conglomerate, game of find a program intended to help its employees, acquire social media skills, offering badges as rewards when trainees reached different levels in their certification classes.

— from The Air Traffic Controller (God)

In the book

Do one act of service. The Controller runs the whole sky for the sake of others; fly the same way. One of the surest ways to make this real, and to teach it to your own children, is to do charity work together, as a family — and notice that even simple recognition makes people far more likely to keep serving, so that the giving quietly compounds over a life. Fly honestly when no tower seems to be watching — because one always is. Integrity, in the end, is nothing more mysterious than how you behave when no one is watching and no one would ever know: telling the truth, keeping the promise, doing the right thing in the dark. — The Air Traffic Controller (God)

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