Transactional leadership appeals to followers' self-interest, but transformational leadership…

Transactional leadership appeals to followers' self-interest, but transformational leadership changes the way followers see themselves from isolated individuals to members of a larger group. Transformational leaders do this by modeling collective commitment (e.g., through self-sacrifice and the use of "we" rather than "I"), emphasizing the similarity of group members, and reinforcing collective goals, shared values, and common interests.

— from True North (Ethics, Integrity, Truth, Values)

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