Understated Wealth This is a very simple idea

Understated Wealth This is a very simple idea: The generation that creates the initial wealth lives beneath its means. Basically, people have two choices as to how they live with their ascending wealth. They can live lavishly and ostentatiously. or they can be understated. Being understated does not mean living in poverty or rejecting the wealth. It merely means that family members don't focus on consuming their wealth as fast as they create it.

— from True North (Ethics, Integrity, Truth, Values)

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