Still, if the family's mission is the welfare of…

Still, if the family's mission is the welfare of the family, the family has to do things other than own a business together. Its family mission statement can focus, for example, on the importance of being a family and continuing as a family. It may talk of promoting the growth and development of individual family members so that they can achieve their fullest potential, or it can concentrate on creating a legacy of values, making the world a better place, or contributing to the well-being of others.

— from True North (Ethics, Integrity, Truth, Values)

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