The key inside about motivating change is that you…

The key inside about motivating change is that you first want to focus on the pain, then the game. In both cases, you need to connect emotionally then share the accompanying logic. The way you would present the need for change and organization might look like this; we need to create these transformational changes because if we do not, we are going to lose market share and costs are going to increase. Ultimately we might have to make significant layoffs and people will lose their jobs. Here is the financial data that shows exactly what we are up against. The changes we are planning to turn the tide. By making these changes, we will ensure that the company not only survives, but thrives will end up being the leader in our field, creating jobs and career growth for our employees as well as bringing new products and services to the market for our consumers.

— from The Heart in the Cockpit (Emotion/Awe/Anxiety/Regret/Empathy) · Book Unconditional Power written by Steven Gaffney

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