Every decision that is made can one that improves…
Every decision that is made can one that improves your position or worsens it. People that are engrossed mode want to make decisions that will improve their positions. Therefore every choice that you make could be better or worse. And every activity that you take has its own standards of accomplishment. Anything and everything can be done better or worse. There are always variations in quality there is always the chance successor failure. If something does not provide you with value, it should be not worth doing because it has no meaning.
— from Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)
In the book
Here is where decisions go wrong, and you should know each failure by name. Understand, first, what is always at stake: every decision you make either improves your position or worsens it, and every action can be done better or worse — there is no neutral. With that weight acknowledged, here are the ways we fail. — Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)