I learned about the power of this approach in…

I learned about the power of this approach in 1997 before I published my first book of the innovator's dilemma. I got a call from Andy Grove that then the chairman of Intel he had heard of one of my early academic papers about disruptive innovation, and asked me to come to Santa Clara to explain my research and tell him and his top team what it implied for until a young professor accidentally flew to Silicon Valley and showed up at the appointed time only to have Andy say “lock stuff has happened? We have only 10 minutes for you. Tell us what your research means for Intel so we can get on with things“

— from Time

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