The second law of behaviour change is to make…
The second law of behaviour change is to make it attractive. The more attractive an opportunity is the more likely it is to become habit forming habits are dopamine driven feedback loop when dopamine rises so their motivation to act it is the anticipation of a reward, not the fulfilment of it, they get us to take action, the greater, the anticipation, the greater, the dopamine spike. Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to do.
— from Expanding Your Range (Growth/Change/Education/Learning/Habit) · Atomic Habits by James Clear
In the book
After that, the simplest recipe I know has four parts: to build a good habit, make it obvious, make it attractive, make it easy, and make it satisfying — and to break a bad one, invert every law, making it invisible, unattractive, hard, and unsatisfying. Attractiveness matters more than people think, because a habit rides on anticipation — the rise of dopamine before the reward — so pairing what you should do with something you want to do gives the engine fuel. The more friction between you and a thing, the less likely you are to do it, so the craft is to remove friction from the good and pile it onto the bad, making the bad habit downright inconvenient. — Expanding Your Range (Growth/Change/Education/Learning/Habit)